Product Launches & New Collections

From a New Collection to a Complete Market Presence

A successful product launch does not start with advertising. It starts with clear product positioning, the right story, and strong coordination between marketing, sales, and the market.

The Challenge

Launching an expanded product collection featuring 15 new decors and building consistent communication for customers, distributors, architects, and sales teams across multiple markets.

The Approach

The project was developed as an integrated marketing system covering:

Product Positioning → Visual Concept → Catalogue → Digital Content → Sales Materials → Samples → POS & Displays → B2B Communication → Market Activation

Execution

Product catalogues and communication materials, digital content, product presentations, sample systems, and tools for the sales teams were developed as part of the launch.

Alongside the communication activities, the physical infrastructure for presenting the collection was also developed — including samples, displays, and materials supporting the partner network.

Results

15
new decors

20,000+
product samples

3 markets
included in the communication rollout

360°
marketing ecosystem

Expertise Behind the Project

Product Marketing · Launch Strategy · Content · Sales Enablement · Trade Marketing · B2B Communication